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QUESTION
Marketing Plan Structure
A marketing plan is a document that details how you’re going to execute your
marketing strategy. It’s written for a specific period of time and explains both your
current situation and your future plans.
A good marketing plan includes several elements:
• Executive Summary
• Mission Statement
• Situation Analysis
• Target Market
• Buyer Personas
• Marketing Objectives and Performance
• Pricing Strategy
• Distribution Strategy
• Promotion Strategy
• Budgeting
The list of elements involved in a marketing plan may sound quite comprehensive,
but writing a plan doesn’t need to be difficult. Of course, it comes with some effort,
but doing it step-by-step will help you master this challenge.
A marketing plan is a foundation for your marketing activities. Spend time on
creating a decent plan. You’ll benefit from your initial effort in the future
s. The marketing plan is about 1,500
words, and is suggested to include the following items:
1. Executive Summary (about 150 words)
2. Main Body
For the main body, students are encouraged to further conduct various market analysis
and explore various market insights. And, its format may vary, including the use of
tables and charts etc.
4. Implications
3. Conclusion
Please read the attachments carefully. Please follow the requirements and knowledge from lectures notes to finish the marketing plan.
Sample Solutions
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