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Review the “Marketing Excellence: The Ritz-Carlton” case study on pp. 425 of your textbook (ATTACHED). Bring another hotel into the discussion (either a competitor of Ritz-Carlton or not), and discuss how they maintain their brand promise to their customer base (i.e., their target market). Make certain to select a hotel that has not already been mentioned. ANSWER THE ABOVE QUESTION AND THEN REPLY TO MY CLASSMATES RESPONSE TO THE ABOVE QUESTIONS AND EXPLAIN WHY YOU AGREE? (A MINIMUM OF 150 WORDS) The Ritz-Carlton will always be a hotel that offers the most luxurious and consumer-friendly place. They do so well in the market because of their promise to being the most luxurious to all their guests. As soon as a guest walks through their front doors they are greeted by the scenery and presence of fashion. They choose to link all their customer’s experiences to their core values of wealth and luxuriousness. They offer many small advancements that all guests will always enjoy every time they stay. The Mariott is a wonderful hotel that plans to offer the same upscale service as other hotels try to do. They advertise many hotels because they have a chain of hotels all over the world. The many ads attract all types of customers and they keep coming back. This is a great alternative to the Ritz-Carlton because of the price point that is offered to them. The Marriott will continue to do good with their marketing and many locations over the world. Both brands will continue to do great business over the next years.
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