Describe three main activities hotels currently undertake to optimize their sales and marketing effectiveness.

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Learning Goal: I’m working on a business project and need an explanation and answer to help me learn.I need 2 word documents first word documents: (3 pages with 2-3 references app style)Submit one of the following problems set and write your answers in essay format and in concert with APA style.1. Answer questions in “Your Opinion Counts”- Some individuals feel room rates should not be increased significantly when room demand is high. Why do you think they feel that way? What would you say to a regular guest who called you to complain that the room rate she was quoted for her next stay was 50% higher than the rate she paid on her last visit? Assume you have forecasted a guaranteed sellout for the date requested by that guest.- Some GMs focus most of their revenue-management efforts on increasing occupancy, while others emphasize maximizing ADR. Discuss one advantage and one disadvantage related to each of these approaches.OR 2. Answer questions in “Your Opinion Counts”- Effectively networking in a room full of strangers is a crucial skill but one that is often lacking in younger, less-experienced sales team members. As a GM, what are five specific steps you (or your DOSM) could take to ensure that the least experienced of your sales team rapidly develops this important skill?- A hotel’s efforts in social media can be designed to serve a number of purposes from the dissemination of news and information to the answering of customer questions, to simply engaging with a specific community of users. As a GM, how would you establish objectives for your social networking efforts and how might you go about measuring your achievement of those objectives?2nd word document: (only answer questions) 1. Summarize the manner in which revenue managers seek to optimize a hotel’s ADR and its occupancy percentage.2. Read “Real World Hotel Challenges (7.1)” and answer questions at the end.3. Describe three main activities hotels currently undertake to optimize their sales and marketing effectiveness.4. Read “Real World Hotel Challenges (8.2)” and answer questions at the end.

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