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Learning Goal: I’m working on a business writing question and need an explanation and answer to help me learn.Business Opportunity:
Bill Gates predicts that AI driven autonomous driving or self-driving is a revolutionary
technology to change people lives how to commute and live.
(https://www.fastcompany.com/90378431/bill-gates-why-bet-ais-future-on-self-driving-cars). In
February 2022, A General Motor (GM) backed startup – Cruise opens driverless Robotaxi
service to San Francisco public after obtaining permits of operating five Robotaxis in certain part
of the city (https://www.therobotreport.com/cruise-opens-driverless-robotaxi-service-sf-public/).
Most recently, Waymo, a Google company, begins charging rides for Robotaxi services in San
Francisco city as well (https://techcrunch.com/2022/02/28/waymo-to-begin-charging-forrobotaxi-rides-in-san-francisco/).
After taking this great BUSI645 E-Commerce course, you immediately indentify such an
e-commence opportunity and plan to start up similar Robotaxi adventure in Vancouver city here.
Since you are a frequent rider of Uber car services based on the Uber Mobile App, you feel very
excited about this great E-Commerce opportunity to start up such driverless Uber-alike Robotaxi
services to further save labour costs of drivers and full automation of the taxi services in
Vancouver.
Your Tasks:
Assume that you are planning to start up such a Robotaxi business in Vancouver city here. Please
read the above San Francisco Robotaxi situation and write up a brief Robotaxi E-Commerce business plan
like your team project to address the following 6 Robotaxi E-Commerce business planning questions with
equal grading weight (17% x 6 = 102%): 1. Please describe your Products & Services concept and Value Proposition Canvas (Gain Creators &
Pain Relivers). What are your Business Models? What are your Revenue Models (how to charge your
customers for revenue realization)? 2. What are your Competitive Advantages for such an innovative Robotaxi services in Vancouver?
Please do a brief analysis using both SOWT and Porter Five Force Model first. 3. How do your build E-commerce Online Presence: Web vs. Mobile, Offline vs. Online, who will
develop and how to run such applications (by Inhouse vs. Outsourcing)? Any innovative ideas to beat
Uber mobile app in both drivers and users? You may refer to Uber car service applications
(https://www.uber.com/ca/en/ride/ride-options/) here. 4. Any E-Commerce Security Concerns for the automatic Robotaxi services such as Cybercrimes which
may put risks in your startup? Please discuss at least 5 cybersecurity threats which you might face.
What is the E-Commence Payment System which you are planning to use? 5. How to acquire your Customers? Please consider multichannel marketing and advertising plan,
including Social, Mobile, Local marketing, and advertising. What are your Pricing strategies? Are
you considering using Marketing Analytics tools like Google Analytics and Python Data Analytics
(AI) as we discussed in class to acquire and retain your customers? How? 6. How do you compare this E-Commerce business plan with your team project’s? Please indicate your
team # and summarize your team project key learnings, and then point out Similarities vs. Differences
and special consideration for this Robotaxi business plan i.e., to obtain Vancouver city permit.
Exam Remarks:
• Length: Maximum 6 pages with double spaces for your paper (no Minimum limit).
• Need to cite your textbook (Laudon, K. & Traver, C. (2021). E-Commerce, Prentice Hall, Print
ISBN: 9780136931768) for from 1st to 9th chapters (minimum 6 citation on key E-Commerce
concepts, models, case studies, etc) please indicate the Chapter # and pp #.
• APA style.
• The above 6 questions have equal weight (17%) and independent except Q6, and you can answer
them in your preferred order for Q1 to A5, but you must mark your answers as Q1 to Q5.
• Write your own paper using your own languages to answer the above questions to avoid high
similarity to other sources (Do not copy and paste the content from your textbook or prof lecture
notes). The similarity of your paper must be < 10% to the other sources. Reference must be from book chapters 1 to 9.please provide me your email id so I can send you the book soft copy. I could not able to attach here, because it’s size is large