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Learning Goal: I’m working on a marketing multi-part question and need a sample draft to help me learn.When thinking about the price/quality model, where does Apple fit into the matrix? Why?
What stage of the product lifecycle is the iphone in? Which portfolio strategy do you believe Apple is employing with the iPhone? Explain.
Did Apple have a pioneer advantage when they released the iPhone? Why or why not.
What do you think was Apple’s competitive advantage in 2010? What do you think it is now? Explain.
Please type your answers, single-spaced, no more than 2 pages.
Requirements: no more than 2 pages | .doc file
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