A choice between quantitative and qualitative research Qualitative research aims at deciphering reasons and motivations associated with particular phenomenon while quantitative research aims at quantifying data of a sample giving general conclusions on the whole population (Smith & Firth

2011). Quantitative research is more rigorous than qualitative research because the former involves testing of hypotheses in a research study. Qualitative methods do not use statistical data analyses while the quantitative methods use statistical tests for data analysis. Quantitative methods are useful in studies which involve further description of data observed through qualitative techniques (Bradley

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