Management – Mall Parking Reservation – Project Report Assignment Help

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Internal Code: 1ABFCJ
Mall Parking Reservation – Project Report Assignment
Task:
1. Executive Summary:

App, analysis the market location, requirement (how much area we need & how much can get) , final work/ setup and Operation

Guaranteed Parking space to give manageable parking for the end users/ consumers. (confirmation will receive soon after the booking)

The Highlights of this anyone can reserve the park and choose available spots similarly which we do while booking cinema tickets from the respective app.

Pay through secured online payment systems.

Educate the malls operator benefit of Reserve parking system encourage the customers.

Hot spot areas- near to specific area (Attraction to the customers).

Drive up straight to the spot mentioned in the app which awaits you

2. Problem Definition / most effective problem / What are we trying to solve?

No guaranty to have an desired parking spot.

Time saving to have an allocated parking space. (Save the waiting time to get the parking)

Spend planned time for mall shopping/ kids play/ entertainments.

No time waste/ anxiety to find the car where parked.

Parking space shortages/ missing.

Remotely reserved your spot through the app either when arriving or days in advance. Barrier automatically locks for you for a period of one hour.

Save the energies to cutdown the Carbon foot print.

3. Strategy definition/ Strategic Need – “Process to Achieve – how?”

Develop the app which will give the end-users/ consumers relaxation and guaranteed parking which save the time and energy.

Develop the Blueprint/ design/ layout of the application/ interact with Malls operator to get the permission & allocate the parking space. (Which will give further benefits of the mall).

Implement and Field Test.

Employ the resource to develop the apps, marketing manager and field associate technician

4. Target Audience – Who:
(First approach B to B and operation with B to C)

Malls where in clogged area. – TBC.

Business persons/ Office staffs – Day time for meeting / particular venue.

Families (Day evenings, Public holidays and Weekend).

Mass /expatriates

5. Market Context – Is this going to be where?
-In Dubai, or UAE or any mall/ office:

In Dubai

6. Resources (Organisational chart- How many people
– CEO, Manager, Sales, Operation, IT, Technical, Logistic, R&D, HR, Finance & Legal)- Staff- 10;

CEO

Technical Director

Apps Developer &

Engineer- ME & ELV- IT

R & D Manager/ Innovation Manager.

Marketing & Customer Services Manager

HR & Procurement Manager

Procurement & Logistic Manager.

Finance Manager

Operation Manager

Technician -Each mall 3

Security. – 2

7. Marketing Plan / Distribution Plan / Sales Plan / Pricing Strategy
(Full floor or not) – What is the value that cost I am paying (Value Proposition).

Brochure, Digital/ social media Advertisement, Advertisement placed in mall front.

Through the App store, Google play store and windows Microsoft apps store.

Event and seminar to promote the app benefits and advantages for consumers and operators.

Advertise hoarding in mall front to announce parking app & benefit.

Event and seminar to promote the app benefits and advantages for consumers and operators.

Premium Parking: 15AED for an hour followed by 10AED every hour. (Premium – Where as specific location)

Normal Parking: 10AED for an hour followed by 5AED every hour.

Hassle free and lot of choice of parking.

Managing time and effort prior to entering the mall.

8. Prototyping / Licensing / Trademark

Prototype: Blue print design & App

Licensing: Dubai License as per RTA & Land Department in-line with Mall operator Requirements.

Trademark: Ideal Company Logo.

9. Financials (3year Profit / Loss (P/L))
10. Risk Analysis:

Customer not have knowledge to use the app.

Parking overflow

Server/ network down

Secured payment system

Management / Operator contract.

Advertise and provide information to use the apps and parking each stage.

Pre-discussion with Operator to have surplus parking nearby.

Organize the Backup server and IT team to ensure the problem solve quickly.

Legal contract to ensure the secured payment method to give customer satisfaction.

Contract management should to cover all time and benefits sharing.

11. Launch Plan:
12. Competition Analysis:

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