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Assignment Task:
Task:
SEO Audit & Wehsite Review Presentation:
This assignment is to create a PowerPoint Presentation to demonstrate “Digit. Mare., Strategy” and ”SEO” knowledge.
This AEM SEO technical test is designed to demonstrate: • Your Mg… and being able to articulate the art of possibiliti. • Your approach to understanding a problem • Your understanding of AEM and SEO and being able to write a proposal Mat demonstrates ways to Mere silMity and traffic volumes to our 22 • Your approach to planning and delivery • Your approach to facilitating a web/SEO proposal to a non-technical audience We are Merest. M your technical capabilities, how you came up with Me proposal and the types of results these changes can bring. Do not worry about the data, we know you don’t have all the datasets needed for this, using hypothetical data is just fine.
Use Case Scenario
51t18217108: Company’s internal marketing deparinrent has flagged that visitor traffic to the website’s chief information security officer (CISO) topic page is slow. A recent report has outlined 115 total page views for the last six months, with 95 visits and 27 unique visitors (averaging out to 16.3 visits per month). Along with the slow traffic, visitors are not interacting with the page itself as the report no. um ‘contact us’ requests submitted to date.
Project Context: The marketOg [nun is looking to strengthen the page perform.ce to maximise their online presence through the most effective ways possible. This includes a revisal call to action to boost the landing pare conversion rate and development of a new SEO strategy to improve search engine rankings.
Primary Objective(s) – Work with 60 new customers within a year (average of Month). Generate approximately 10 high quality leads per month – Current visitor to lead rate is 046, but the goal is to get closer to 12% – At 1.296 there is a need to rea m. traffic from 27 visits/month to 4,600 to snake this process viable
SEO Audit K WM. Review: Conduct an SEO audit on the topics page and produce a website review proposal for our webs. that …just serve to grow traffic volumes but one that will increase high quality leads and conversion rates. We are looking for you to demonstrate your extensive online knowledge by developing a plan that will not only improve our business goals but one that changes the way we Mink about our digital branding. The proposal should highlight the following: I. What phases will you conduct during the SEO audit and why do these need to happen? 2. Outline what you will do during the website review process and why Ms important 3. Dernonstmte and highlight your technic. Mowledge of SEO and AEM
Please note: You will not he provided with all the data you need to complete Nis proposal, use what you can from the dam provided and Men the rest can he hypothetic.. This .t is not about the dao, it’s about your technical skills.
You will have 20min to present your website review proposal as if you were presenting to the 13rand, Marketing and CommuOcations team. These meetings will be 451nin in length to allow for QS,. Key points to also OM.: • What’s prohler, • How did you approach it, • Phases of the SEO Audit and welasite review process • Wbat actions will you take to drive qualified traffic to the topics page and our websio in general (Ire. tasks, deliverables & timeline) • What .d you .11:7 11. Review the topics page data and take a Mk at our webs.. Include Other considerations into your approach as we are looking for creativity. Your presentation must display and highlight your technical capabilities when it comes to the Ado. Experience Manager system and SEO. We will be looking for your recommendation, the types of results this will generate and why Mese are important.
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