Need Help with this Question or something similar to this? We got you! Just fill out the order form (follow the link below), and your paper will be assigned to an expert to help you ASAP.
Internal Code: TV73
Marketing Case Study Assignment:
Task:
Sephora Direct: Investing in Social Media, Video, and Mobile
Julie Bornstein, senior vice president of Sephora Direct, glanced through Sephora USA Inc.’s (Sephora) latest set of social media metrics as she waited for the elevator in the lobby of her company’s headquarters in San Francisco, California. It was late in October of 2010, and she was heading up to the 32nd floor to meet with David Suliteanu, President and CEO of Sephora USA. Sephora was the largest prestige beauty specialty retailer in the world with nearly $2 billion of revenues from the company’s stores in U.S and Canada as well as the Sephora.com website. Started in Europe in 1969, the company entered the U.S. in 1998, selling a wide range of cosmetic, fragrance, hair, and skin care products. Sephora was known for its vibrant stores that encouraged trial and experimentation.
As Bornstein stepped out of the elevator into the black and white striped hallway, she thought about the upcoming budget meetings with Sephora’s parent company, Louis Vuitton and Moet Hennessy (LVMH). The Sephora Direct group was responsible for all of Sephora’s direct marketing and digital initiatives, including Sephora.com and the Sephora Beauty Insider loyalty program. In 2008, Bornstein’s team began to experiment on Facebook and with online videos, and in 2009 the team began making plans for mobile applications. By the summer of 2010 Suliteanu had authorized the creation of a new group within the Sephora Direct organization to focus on these new initiatives. Bornstein was hoping to double her budget in social media, video, and mobile for 2011, and she wanted Suliteanu to back up her requests for close to an additional $1 million dollars of funding. Suliteanu conveyed that he would support more funding if Sephora could “win” in this space, but it was up to Bornstein to determine what winning would look like for the company. Along those lines, Bornstein was contemplating how Sephora should measure the success of its digital efforts.
As Bornstein walked to Suliteanu’s office, she glanced again at the weekly metrics sheet. She noted the rapid growth of Sephora “fans” on Facebook and the thousands of recent downloads of Sephora’s new iPhone app. Bornstein felt good about the company’s efforts to date, but she knew more opportunities lay ahead. Just last week she and her team talked about expanding their mobile offering, participating in social shopping programs, creating more videos, and increasing presence on Twitter. They also had the opportunity to pitch a promotional program for a new Jennifer Aniston fragrance launch using a variety of new media platforms. Bornstein thought about all of the directions they could pursue, focusing both on how to have the biggest impact and how to measure that impact to support additional funding. But even with additional funds, her team had only limited time and energy to dedicate to each of these programs, so they had to choose carefully. The meeting with LVMH was in ten days, and Bornstein was eager to discuss her ideas with Suliteanu.
The prompt for the case is as follows
Assume you have a full $2 million to invest in social media, and more available for technology tools.
Make sure you fill out and submit the additional social media spreadsheet.( the excel file that is attached , this also needs to be completed with my suggestions and recommendations )
Address all of the issues that are raised in the case in addition to the social media tools
Please create this in a Word document. Single spaced, it should 6-8 pages long, excluding any appendices.
In one line, what is the question in the case?
With enhanced budget, how can success be defined with improved marketing efforts using various social media channels
Therefore i need a 6 to 8 page report answering the above prompt.
Clients' Reviews about Our Services
Client ID 45637
U.S.A
Brilliant services. I ordered a 4 page essay and it was delivered in less than 24hours with every detail intact!
Client ID 45783
U.K
Aceassignment is the way to go. The writers are humble and patient with clients. I know this after using the website for about an year
Client ID 45214
U.K
My writer did a brilliant job. Not only did she delivered the paper on time and it was superb as my professor granted me an A without any criticism
Client ID 45009
CAD
I was running late with my assignment. I run into aceassignment on google, placed my order and within less than 18 hours my page essay was delivered. Thank you Aceassignment.
Client ID 45870
U.S.A
I've been using Aceassignment for about 2 years. My writer always delivers quality work. Mind you whenever I request for a revision it's always done ASAP and free of charge
Client ID 44218
U.S.A
At first, I was scared and hesitant about using this website. Didn't know if they would deliver, but they assured me they will. And for sure they did. I will definitely continue to use their service!
Client ID 45622
U.S.A
Easy to use website. You simply give your essay's instructions, make payment and before you known it the paper is delivered to you.
Client ID 43964
U.S.A
Unlike other platforms, this website is quite cheap and the quality is high. I have them manage my whole class and everything has been smooth this far.
Client ID 41996
U.K
Thanks for the excellent job. Swift and on the subject, just the way I like it. The Support team was quite nice to me, helped me with the order placing process.
Client ID 47654
AU
They are a marvel. I love their support team, they are so polite, it’s like speaking to a butler or something. Very pleasant people and good service of course.
Client ID 45670
FRA
Thank you for the help, I took my time and ordered a 14 days long essay. It came much earlier, around 7 days after I ordered it. Oh, and it was good, of course. I like the writer who did that, will definitely use again.
Client ID 22368
US
What I received was great. I forgot to mention in the instructions field that I needed reference page and by default, there was 0 in the number of references. I was surprised to see a full-fledged reference page in my paper with relevant citations. Bravo!
Client ID 46325
U.S.A
I was bombarding him with fine tuning and he handled it professionally. Thank you I will hire again the writer
Client ID 456820
U.S.A
Provided exceptional essay writing help in a short period of time. I plan to work with writer on many more projects!
Client ID 36890
UAE
Awesome paper in such a short amount of time. Was in a jam with another service who didn't deliver, but my writer did the job correctly. I will use her again to do my essays for sure!
Client ID 41427
U.K
Pretty good essay writer. I only made a couple of adjustments. She caught some instructions for the essay writing assignment that I didn't even notice, including them which was a pleasant surprise. Definitely recommend.
Client ID 45009
CAD
It was a very long paper, but the writer followed all the instructions, and she even finished the paper 5 days before the due date. Will write an essay with her again, thanks!
Client ID 36984
U.S.A
Writer was timely and proficient. I had to ask for a revision, but I got it back quickly with no other issues. Would use this essay writing service again.
Client ID 42960
CAD
Paper writing was prepared and submitted prior to the completed request date, and there were changes made quickly after I requested. This paper writer was accurate with numbers.
Client ID 31638
U.K
The first time I ordered here and it was a success. I received my order on time and according to my instructions. Thank you!
Client ID 46041
CAD
When I first discovered this website I was hesitant on whether they will deliver a plag free paper. The support team reassured me of their plagiarism policy. In deed they kept their word as the paper I got was authentic and plagiarism free.