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Context:
Businesses in the modern marketplace cannot afford to ignore the environments in which they operate. To navigate this vast and ever-changing landscape, businesses must keep a keen eye on micro environmental factors that influence them. This report is an effort to identify these factors and propose solutions to the risks they pose.
Instructions:
Choose an article about an Australian or international business still in operation published within last three months from submission date of this assessment from the listed sources (choosing an article older than this period will result in an automatic fail for this assessment). Write a report identifying and analysing any relevant information about the micro environmental factors of the organisation from the chosen article
incorporating the following:
• Identify micro environmental factors that influence the chosen business specifically. These factors may include but are not limited to customers, competitors, suppliers, intermediaries, public opinion and new entrants. Analyse their impact on the business that may be in terms of but not limited to changes in business performance, structure, policies, profitability, value-adding attributes, reputation, growth and marketshare.
• Propose solutions to challenges to counter prevailing/potential risks.
Choose an article from the list below (failure to choose an article from the following will result in an automatic fail for this assessment):
The Australian Financial Review
The Sydney Morning Herald
The Australian
ABC News 24 TV
SkyNews Business News
The Economist
Bloomberg
BBC News
Financial Times
The Guardian
The Wall Street Journal
Harvard Business Review
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