MKT306 : Drivers and Factors Affecting – Sales Trends – Marketing Assignment Help

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Assignment Task :
Knowledge and Understanding

Explain the nature of marketing strategy and its significance for the organisation.

Assess the drivers and factors affecting the choice of marketing strategies.

Evaluate appropriate models and techniques that aid the strategic marketing process.

Analyse contemporary marketing issues and problems in a strategic context.

 
Assignment Brief: 
Your task is to identify an organisation (producer and/or brand owner), that is involved in the marketing of luxury clothing goods and prepare an individual report of 3,000 words (please see appendix 1 for further details) addressing the following issues.
The task is divided into two parts (Part 1 & Part 2) and candidates are expected to address both.  
 
Part 1
Using appropriate sources undertake a marketing audit of your chosen brand, this should contain the following:

An evaluation of the chosen brand’s current performance, this should include the use of relevant market performance data to underpin your evaluation, for example market growth, sales trends, profitability, etc. 

A critical evaluation of the brand’s customers and identification of the key drivers in aligning the brand to preferences of this target group(s).  

An identification of the brand’s key competitors and exploration of how they gain competitive advantage.

 
Part 2
Based on your analysis of the brand in Part 1 you must select one of the brand’s products and undertake a detailed evaluation of marketing practice – using a 4P Framework.  
This should include discussion on: 
You should also look to indicate key marketing mix recommendations to move the business forward.
 
 
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