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Assignment Task :
FINAL PROJECT- IBM 120 & 130
To test your understanding of the knowledge and skills presented in the IBM courses- Products and services of global market course and feasibility of international trade course, you must write a Product/Service Research and market feasibility report for a potential international trade initiative. The research report must outline the research taken to study the market to launch the product/service and it should include the product/service design and risk assessment.
You will be doing this report combining the feasibility study for IBM 130 and the product report for IBM 120 so for both the courses you will have to submit a combined SINGLE REPORT.
The steps to follow are:
For IBM 120
1. Conduct research to see if the new product/service has potential for the market that you want to launch it in (market feasibility will be done based on requirements in IBM 130).
2. Design the product/service based on the theory covered in class.
3. Create a product life cycle. Decide on whether you are going to create a new product or service or customize an existing product/service.
4. Research on market ( will be done in IBM 130)
5. Risk assessment (will be done in IBM 130)
For IBM 130
1. Identify the potential international trade initiative, providing details on the product or service, whether the opportunity is for export or import, and which market you plan to target.
2. Outline the research objectives. methodology and data sources used. Refer to Evaluation Criteria for more details on each of these components.
3. Conduct secondary research to gather data, trends and facts to inform your report.
4. Collect, organize and analyze the research data.
5. Write a comprehensive research report to assess the feasibility of the potential trade initiative using the Evaluation Criteria as an organizational guide.
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