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Added on: 0000-00-00 00:00:00Order Code: Question Task Id: 0
Internal Code: MAS1552
Report Writing Assignment:
Task:Detailed information on assessment tasks
1. Client brief (individual assignment)
In the early weeks of semester you will receive a verbal briefing on your ‘live’ client for this semester. (PLEASE NOTE IT IS ESSENTIAL FOR ALL STUDENTS TO ATTEND THIS SESSION.) This individual assignment provides an opportunity to demonstrate your understanding of the client’s needs. One of the most important skills in consultancy is the ability to prepare a clear and comprehensive brief. You must prepare a written brief to demonstrate your understanding of the requirements of the organisation to enable you to develop appropriate strategic recommendations.
Your brief should be approximately 2,000 words in length. Refer to the marking rubric for assessment guidelines.
2. Case Study (individual assignment)
In the early weeks of semester you will be required to visit a Global marketing organisation located in Perth (PLEASE NOTE IT IS ESSENTIAL FOR ALL STUDENTS TO VISIT THIS ORGANISATION.) This individual case study provides an opportunity to demonstrate your understanding of how a Global business works. You are required to write 2,000 words on how this Global organisation markets its products.
3. Group Presentation (10%) and Group Report (25%) Refer to the marking rubric for assessment
guidelines. This is the central activity of the semester around which everything else will revolve. Students will work in small teams to produce strategies addressing various aspects of the client’s needs. Each team will make an in-
depth, client presentation as well as presenting a written document. Ultimately, a series of top quality strategies will be delivered to the client. Please note that all students in a presenting group are required to participate in the presentation, and that your local lecturer/tutor reserves the right to award individual presentation marks to students for this component. A detailed briefing on all aspects of the task will be provided. Refer to the marking rubric for assessment guidelines. Your report should be approximately 3,000 words in length.
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Posted on : January 19th, 2018
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