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Contry: Japan
You are studying a Canadian company, their product(s) and the target country to
which your company will be exporting (japan) . You take on the role of an internal international marketing team whose job is to assess the target country, determine the opportunity, and develop a detailed marketing plan.
STAGE 1 > 2 PAGES
4. Market Analysis
Market Segmentation % of population using product, and/or ideal customer for this product or service. Quantify specific markets and segments and evaluate and comment on the attractiveness of each, identifying key opportunity markets, and why.
Advertising and Promotion Advertising media usually used (by other organizations) to reach your target market, Sales promotions (sampling, coupons, etc.),
Pricing strategy. Evaluate a variety of media and channels (ie. Digital, mass, direct, etc)
5. Competitor Analysis -Compare and contrast your product and the competitions product.
Competition: For all key competitors, provide Brand name, Awareness, Features, Package, etc. Competitors prices, promotion, and advertising methods
Competitive Positioning: How will you position your product or service in relation to your competitors offering? How will you stand out, and what need/want are you meeting?
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