BSB52015: Implementation of Marketing Strategies – Implement and Monitor Marketing Activities – Marketing Assessment Answer

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Subject Code: BSB52015
1AFHFC
Marketing Assessment Answer
Assessment 
Select an organisation of your choice or use the marketing plan located at to complete this assessment.
Alternatively, if you have completed the unit BSBMKG502 Establish and adjust the marketing mix or BSBMKG413 Promote products and services, it is recommended to use the same organisation for this assessment. This will enable you to utilise the information already developed.
Part A – planning for implementation of marketing strategies
You have been asked to plan for the implementation of your organisation’s marketing activities. You may use a marketing plan developed for previous assessments, or use the marketing plan in the above link.
Your implementation plan should include the following sections:

Provide a brief overview of your organisation, including strategic objectives, marketing objectives, marketing mix for your organisation

Coles supermarket is the largest supermarket in Australia in terms of both network store numbers and network sales.
For over 100 years, Coles has continued to deliver quality products, outstanding customer service and great value to millions of Australians.
Today, our long term commitment to helping Australia grow means we’re working towards a sustainable future, forming lasting relationships with Aussie farmers, and supporting local jobs in the food industry.

My strategic objectives are:

Product awareness

Return on investment

Favourable attitudes

Competitor advantages
2. List the key legislation, codes of practice and national standards explain how they affect the marketing operations for your organisation
3. Prioritise your marketing strategies in order of objectives and time and identify the resources (physical, financial, human, technology, equipment etc) needed to implement each strategy.

List the organisational requirements you needed to take into account to allocate resources

Organisational requirements could be like managers who hire actors, designers for the TV advertisements and for the flyers graphic designers.

Resources can be allocated by different managers taking on different roles and here are some examples of resources: physical resource, financial resource, human resource, equipment resource.

Scheduling: we will achieve our goals in right time and everything will be complete on.
5. Develop a communication plan that addresses the following:

How you will brief stakeholders who assisted in the development of the marketing plan, on their implementation roles and responsibilities

We will be conducted a meeting, in the meeting will be briefly discussed about what role and responsibilities that they have to do. They will be given a list and schedule on what they have to do with the deadline for each task. They should give an annual report of how much progress that have done, it could be once in a fortnight or once in a month.

How you will communicate to marketing and non-marketing personnel the objectives, performance measures, implementation roles and responsibilities

We will communicate to marketing and non-marketing personnel by an initial meeting that will briefly informed about the performance measures, implementation roles and responsibilities.

Team building strategies to ensure all personnel involved in implementation work effectively together to achieve objectives

Having a relax discussion along with team building strategies is really essential to get any solutions from the brainstorming together. Moreover, having relax discussion makes people get ideas easier than having serious discussion.
6. List
the methods you’ll use to monitor each marketing activity – consider primary and secondary methods, data sources, and responsibilities
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