Management – Service Quality – Services Marketing Theories – Report Writing Assessment Answer

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Service Quality  Marketing Theories Report Writing Assessment Answer
Assignment Task:
SERVICE EXPERIENCE:
You are to demonstrate your understanding of the selected set of services marketing theories/concepts through the preparation of a service experience report detailing a service you have experienced with links to (i.e., application of) relevant services marketing theories and concepts.
In your report, provide details of a specific service experience you have encountered (provide details of the date, time and duration of the service experience, the driver for its purchase and/or consumption, and other information that can help paint a clear picture of the service experience for the reader), and demonstrate your understanding of
TWO (2)
of the following sets of services marketing concepts/theories/models via its
accurate
and
comprehensive
application:

Perceived risks

Multi-attribute model for the evaluation of alternatives

Servuction system

Factors influencing expectations/zone of tolerance

Drama/theater metaphor and role and script theory

Expectancy-disconfirmation model of satisfaction

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