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Code: MKT103A
Integrated Marketing Communications Assessment Answer
Assignment Task: MKT103A
a) Describe the principles of integrated marketing communications.
b) Identify and analyse marketing communication approaches through the application of communication models and relevant theory.
c) Compare and contrast the effectiveness of media tools used to design integrated marketing communication campaign plans.
d) Define and design a creative integrated marketing communication campaign plan. MKT103A
Successful marketing campaigns use a coordinated approach called integration. By reviewing current Integrated Marketing Communications (IMC), you will recognise which marketing tools are being used and explain their effectiveness for specific target audiences. MKT103A
This assessment task is designed for you to apply your critical thinking skills to analyse marketing campaigns and their relevance, drawing from the knowledge you have gained from modules 1 and 2.
Furthermore, this analysis will assist you to grasp the relevance of an integrated approach in the marketing industry. Not all campaigns are successful, but as marketers, it is important to evaluate campaigns so effective allocation of money is utilised. This assessment task provides. MKT103A
you with an insight into an activity that maybe part of your job role in the future.
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