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Added on: 0000-00-00 00:00:00Order Code: Question Task Id: 0
TOA76
Marketing Assignment Help:
Task 1 Devise marketing strategies
1. Outline an introduction of the organisation you wish to analyse. Describe the products/services they offer to customers. (After describing the products/services, you could, then, focus on one key brand for your marketing plan, if the entire organisation is too broad. Consult with your teacher).
2. Outline their marketing organisational structure.
3. Outline a mission and vision statement for this organisation.
4. Outline PEST (Political, Economic, Social and Technological) or macro-environmental analysis to show changes that affect the industry. Show the data/facts/references to support your analysis.
5. Outline competitor analysis:
a. The strengths and weaknesses of three major current/existing competitors and one future/potentialcompetitors.
b. The marketing mix variables of the three major current/existing competitors.
6. Outline the business performance analysis.
7. Analyse the organisations SWOT (Strengths, Weaknesses, Opportunities and Threats).
8. Outline the target market of this brand (using four segmentationvariables). Briefly, justify your reason. Describe the key trends of customers perferences/needs.
Task 2 Plan marketing tactics
1. Develop specific marketing programs (activities) to deliver the above strategies. Ensure each activity has specific timeframe, person in charge and costing. Explain how you will monitor and organise the coordination of these activities.
i. Construct a P&L statement for your marketing plan.
ii. Develop a marketing control plan:
iii. Describe specific key performance indicators to measure the success of your marketing plan.
Task 3 Prepare and present a marketing plan
1. Prepare presentation slides to include the above tasks. Present your slides in 15 minutes, using the appropriate marketing jargons.
2. Adjust your marketing plan to accommodate feedback.
Uploaded By : jack
Posted on : April 07th, 2018
Downloads : 2
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