Marketing Across Cultures – Global Corporation Strategically – Cultural Diversity – Management Report Writing Assessment Answer

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Management Report Writing Assessment Answer

Task:

Assignment Title: Develop and present an outline marketing plan with justifications

Description of the assignment:

The aim of the assignment is to demonstrate your understanding of how a global corporation strategically manages its marketing operations across global markets and cultures. You are advised to use your group’s previous research.

Context: You work in a marketing consultancy. It is your job to prepare a report to the Dean of Hertfordshire Business School on your outline plan for entry into either Pakistan or Saudi Arabia with business related programmes of study.

Any specific instructions:

Your Report should identify as a minimum the following:

You are to produce an outline marketing plan for entry into either country. See assessment requirements below for some ideas of indicative content.

This marketing plan should follow a logical structure, be well-researched using Harvard Referencing. It should be written objectively with evidence based discussion. You are advised to use a “Marketing Plan” structure. The content should include as a minimum: ·

An Introduction – Include ‘signposting’ of the key issues which follow in the report. Briefly introduce the content and purpose and the market, detail your objectives.

Findings and analysis, product and market related issues. This will require research into the Universities’ and Business Schools capabilities] and external analysis [this should be from your previous group assignment.]

Evaluate the above in a table as a SWOT. All findings should be presented in an Appendix. · Outline an action plan that includes standardised and adaptive strategies, where necessary and relevant marketing theory.

You should demonstrate that you are basing your strategies on the evaluation of your SWOT. You are expected to consider cultural differences. This section is where the detail should be. It should represent at least 60% of the report.

Reference list (at least 15 references, with at least 10 academic [journal articles and books], please separate academic from secondary)

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