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We will use this discussion area read one another’s drafts-in-progress. Before you get started, please read the assignment for this unit’s essay, and note the amended due dates for this unit’s activities on the Unit Overview.

This unit’s Peer Review will be focused on what composition researchers call “higher-order concerns”–that is, rather than proofread each other’s papers, we will respond to weightier issues, such as focus (your thesis), development (your arguments), the rhetorical strategies you use to communicate your perspective, and the organization of your essay.

It may seem strange to begin revising and expanding your essay before you have even seen your instructor’s feedback. In fact, this unit’s essay assignment is meant to teach you that revision is not about “fixing” errors or problems as much as it is about re-envisioning a piece of writing. This unit, you will use the articles you located to re-envision and revise your essay from last unit. You will use the feedback you receive in this thread to determine and implement a revision plan. Please note that because of the amended due date for posting in this thread, you might not yet have my thoughts on your essay from last unit. Again, this is intentional. Too often, we get in the habit of revising only based on a teacher’s commentary and not on our own thoughts or the feedback of other peer readers.

Assessment: See the Grading and Assessment content item under Course Information.

A NOTE ABOUT BALANCE: So that everyone benefits as much as possible from this process, respond to an essay that has not been read yet or that has only one response before adding a third response to another essay. An essay should not have three responses if other essays posted in the thread have just one response. It is, of course, possible for an essay to receive three or more responses, but in fairness to everyone in the class, see that peer response is distributed evenly when possible.
Peer Review Process
The process for this unit’s peer review will be as follows:

Step One: As early in the unit as possible, but definitely by Wednesday midnight CST, prepare your draft-in-progress for Essay #3. This will require you to spend Monday-Wednesday beginning to find articles and revising last unit’s essay based on what you learn from research.

Step Two: Attach your draft to your discussion post in .doc, .docx or .pdf by Wednesday midnight CST. In the body of your post, give us a paragraph or so of context. Describe how you have revised last unit’s essay so far and why. Additionally, tell us what kinds of feedback you are looking for (for example, feedback on your thesis, a particular argument you make, your introduction, the way that you have incorporated the new research material, etc.). This will help your peer reviewer provide meaningful feedback.Week 4 Discussion – Strategic Planning and Advertising
I’m stuck on a Marketing question and need an explanation.

Week 4 Discussion – Strategic Planning and Advertising
Learning Objectives Covered
1. Identify and discuss the three tiers in the strategic planning process
Background

Strategic planning is the process by which businesses or organizations within businesses define direction and make decisions on how to use resources to pursue this direction. Watch the video below to summarize the strategic planning process:

Overview of the Strategic Planning Process (4:30 minutes)

https://www.youtube.com/watch?v=sU3FLxnDv_A (Links to an external site.)

There are several levels of plans that are involved in the strategic planning process: The business plan, the marketing plan, the brand communication plan or integrated marketing communication (IMC) campaigns. Before IMC became more mainstream, the business plan, the marketing plan, and the advertising plan were the most commonly used plans. They were sometimes referred to as the three tiers in the strategic planning process. This was because each plan worked in conjunction with the one before to provide a comprehensive overview of the planning process.

Strategic planning that makes use of IMC or brand communication plans includes another level of plans for specific areas of marketing communication such as advertising or public relations (Moriarty, Mitchell, & Wells, 2014, p. 179).
Business Plans
Business plans are used to direct operations of an entire business or in the case of large companies it may be used to direct specific divisions. Business plans give a picture of the company and the environment that the company works within. Creating a business plan has several steps or parts. The part that make up a business plan are similar to the parts that make up other plans in the strategic planning process.

The firsts part of the business plan is the vision and mission statements. These statements differ in that the vision statement defines what the organization wants to be, and the mission statement defines what the organization will do. In the video below, Bruce Johnson helps to clarify the difference between a vision and a mission statement:

What’s the Difference Between Mission and Vision? (5:08)What’s the Difference Between Mission and Vision? (Links to an external site.)

Internal and external research comes in the business plan after the vision and mission statement. One way to approach this research is to do a SWOT (strengths, weaknesses, opportunities, and threats) analysis. SWOT is used in many planning processes that help organizations look at both interior and exterior strengths and weaknesses. Watch the video below for an overview of the SWOT process:

How to SWOT Analysis (5:23 minutes)

How to SWOT analysis (Links to an external site.)

Goals and objectives are the next part of the business plan. Goals are long range and general in scope and define the financial aspects of a business. A goal could include developing a low-priced brand for a specific market. Objectives on the other hand are specific and measurable, and in business plans they usually focus on return on investment (ROI). “ROI is a measurement that shows whether, in general, the costs of conducting the business—the investment—are more than matched by the revenue produced in return” (Moriarty et al., 2014, p. 181).

Goals, Objectives, Strategies & Tactics: What’s the difference? (2:32 minutes)

Goals, Objectives, Strategies & Tactics: What’s the difference? (Links to an external site.)

The remaining parts of a business plan include: strategies, tactics, implementation, and controls. Strategies are the plans that will achieve the goals and objectives set up earlier in the business plan. Tactics are specific activities that carry out the strategies. Implementation is the actual decisions that must be made to carry out the tactics including things like budgeting, scheduling, and personnel. Controls are management tools like “budgets, audits, time sheets, and quality control procedures… that keep programs on strategy and that track the effectiveness of strategic decisions and implementation programs. This information feeds back into the planning process and is used to adjust future plans” (Moriarty et al., 2014, p. 181).
Marketing Plan
Marketing plans are similar to business plans except that instead of focusing on the business as a whole, marketing plans are developed for specific brands or product lines. A restaurant might have an overall marketing plan but it could also have a separate marketing plan for a breakfast menu. There are six steps to creating a marketing plan (Moriarty et al., 2014, pp. 181–184).

Step 1 is a situational analysis done through SWOT analysis (see SWOT video above).

Step 2 is to set objectives.

Step 3 is customer analysis.

Step 4 is developing a brand strategy.

Step 5 is to develop the marketing mix strategy including “product design and performance criteria, pricing, distribution, and marketing communication” (Moriarty et al., 2014, p. 184).

Finally, Step 6 is implementation of tactical decisions that carry through on the marketing mix strategy.

How to Write a Strategic Marketing Plan (5:38 minutes)

How to Write a Strategic Marketing Plan (Links to an external site.)
Brand Communication or Integrated Marketing Communication (IMC) Plan
Communication plans also use objectives, strategies, and tactics similar to the processes used for business and marketing plans. Just as a general goal in the business plan may become more specific objectives in the marketing plan, general goals in the marketing plan are converted into more specific objectives in the communication plan.

The major goals in a communication plan are to figure out who the audience is, what message you would like to get to them, and what tools will you use to reach them. An outline of an IMC plan is quoted below (Moriarty et al., 2014, p. 535).
Situation Analysis
Background research SWOTs: strengths, weaknesses, opportunities, threats Key communication problem(s) to be solved
Key Strategic Campaign Decisions
Objectives Targeting and engaging stakeholders Brand positioning strategy
MarcomMix
Platforms and objectives Synergy
Message Strategy
Key consumer and brand relationship insights Message direction Strategic consistency
IMC Media and Contact Points
Multimedia and multichannel Multiplatform Contact points, touch points, and critical touch points
Management and Campaign Controls
Budgeting Evaluation of effectiveness
Other Marketing Communication Plans
The IMC outline can also be used for specific marketing communication functions like advertising plans and public relation plans. The creation of these types of plans allows for insights into the specific audience, the creation of a message strategy, and the creation of a media strategy. These plans design activities using key media to accomplish objectives developed in the plan. They will provide the detail needed to carry out the activities in a given time frame.

Reference

Moriarty, S., Mitchell, N., & Wells, W. D. (2014). Advertising & IMC: Principles and Practice (10th ed.). Pearson Higher Ed.
Prompt
For this week’s discussion spend some time researching advertisements. By looking at the advertisements and information you can find about them, what do you think the advertising plan or IMC plan would look like? Questions that might help get this type of information: Who is the target audience? What is the overall message strategy? What strengths, weaknesses, opportunities, or threats can you deduce from the advertisement and other information you were able to find about the ad?

An example of this type of deconstruction is given in this Ad Age article (Links to an external site.) (539 words) that discusses a Planet Fitness advertisement that ran on New Year’s Eve and in January of 2016. The ad showed humorous clips of people being rejected in different situations and carried the message “The world judges, we don’t. Be free.” This is an attempt to appeal to people who want to make New Year’s resolution but are intimidated by the idea of going to a gym where they might be judged. The timing of the ad is important because the majority of health club memberships are sold in January of each year.

In your initial discussion post, share the advertisement you have selected and your insights into what the advertising plan might look like.
Reply Requirements
Per the Due Dates and Participation Requirements for this course, you must submit your main post of 150+ words with at least two IWG citations and references. Two 50+ word peer responses are required as your follow up posts. Responses can be addressed to both your initial thread and other threads but must be your own words (no copy and paste), each reply unique (no repeating something you already said), and substantial in nature. Remember that part of the discussion grade is submitting on time (20%) and using proper grammar, spelling, etc. (20% per post).

Remember that part of the discussion grade is submitting on time and using proper grammar, spelling, etc. You’re training to be a professional—write like it.

Click here for info on the Institution Writing Guidelines (IWG) if you have questions.Algebra Topic Write Ups: my nursing assignment help
I need help with a Algebra question. All explanations and answers will be used to help me learn.

Hi again, You did a couple of topic write ups for me before. Would you consider doing a few more for me and what would you charge to do them? Topics being

1. Solving linear equations containing fractions

2. solving a mixture application (such as 60% of a pure product is added to 10% of another product to produce a 20% product

3. distance rate and time problem

4. multiplying polynomials

5. factoring a difference of squares / sum of squares

6. factoring polynomials

7. factoring trinomials

8. multiplying rational expressions

9. dividing polynomial by a monomialBUS 599 Operation, Technology, and Management Plan Redo: online nursing assignment help
I’m working on a Business question and need guidance to help me study.

Assignment 3: Operation, Technology, and Management Plan (with Financials)

Due Week 8 and worth 100 points

This assignment consists of two sections: the Word document and your business plan financials. Note: You must submit both sections as separate files for the completion of this assignment.

Use the NAB Company Portfolio (see Required Course Files in Week 1).

Write a 4-8-page paper in which you provide the following information below.

Operations Plan (1–2 pages)

Note: Remember to assign a dollar amount to each operational cost you find, as you will need these figures for your income statement and cash flow in Week 8.
Create an operations plan for your NAB company using the template in the text as a guide (p. 214 | Operations Plan Preparation Form). Extract appropriate information from the NAB Company Portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
Note: Most of the research pertaining to the hints provided here can be found in the NAB company portfolio. Hints: Consider whether you will rent or buy your facilities or outsource production to an existing company. Hints: One of your biggest expenses as a startup non-alcoholic beverage company will be transitioning from a small-batch prototype of your beverage to production on a large scale. Research the equipment you will need (vats, refrigerators, burners, ovens, bottling equipment, and so on), whether you will rent or buy, how you will maintain and clean the equipment, and so forth. Consider how you will ensure quality control. What capacity do you intend to reach? Hints: Deliberate your inventory control. Where do your supplies come from and what is your turnaround time to produce your beverage once you have received an order? Hints: Consider your distribution method. Refer back to your notes for the SWOT analysis assignment in Week 2 of the class. Hints: How will you stay abreast of new developments in your industry? What new products do you have in development now, in addition to your flagship product?
Describe your research and development activities and explain how they will contribute to the company.
Technology Plan (1–2 pages)

3. Create a technology plan for your NAB company using the template in the text as a guide (p. 227 | Technology Plan Preparation Form). Extract appropriate information from the NAB Company Portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.
Hints: Consider the type of technology your company will use to conduct the following activities: managing personnel; taking, fulfilling, and tracking orders; managing inventory; communicating with customers and providing customer service; and producing your beverage.
Management and Organization (1–2 pages)
Create a management plan for your NAB company using the template in the text as a guide (p. 248 | Management Plan Preparation Form). Extract appropriate information from the NAB Company Portfolio, where applicable. Other required items in the template should be filled in using your personal preferences. Using the flow charts on page 242 as a guide, outline your company’s management hierarchy. Note: Charts or diagrams must be imported/included in the MS Word document.
Create an ethics and social responsibility plan (1-2 pages)
Describe the ways in which your company is committed to being a good corporate citizen.
Hints: Consider the following areas:
Creating jobs Following the laws of every jurisdiction in which your company operates Fair and honest treatment of employees Non-discrimination of employees and increasing diversity of your work force
Hints: If your company is designed as a social venture—in which you have a primary purpose of achieving a social or environmental goal—describe what that goal is and what aspects of your company are designed to reach that goal. Provide a rationale for why you have or have not chosen this to be a social venture.
2. Discuss how your company’s activities will affect the environment and identify the steps you will take to mitigate any negative impacts.
Hints: As a beverage company, consider such issues as your choice of packaging, disposal of bottles/packages by consumers, and your use of resources, such as water in areas where water may be scarce.
3. Determine any health issues/claims related to the product you are making, whether negative or positive. Suggest the strategy your company will use to mitigate any negative issues and to ensure any positive claims are true.

Section 2: Business Plan Financials (MS Excel worksheets bundled with course textbook)

For year one, submit the entire completed “Business Plan Financials” Excel document based on feedback from week 7 discussion and information from your business plan.

Format your assignment according to these formatting requirements:
Cite the resources you have used to complete this exercise. Note: There is no minimum requirement for the number of resources used in the exercise. The paper must be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcome associated with this assignment is:
Create operations, technology, and management plans for a company.Complete Business Math Worksheet (CRUTCH)
I need help with a Business question. All explanations and answers will be used to help me learn.

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BBA 2150-15I-3B20-S1, Business Mathematics Unit II

BBA 2150-15I-3B20-S1, Business Mathematics
COURSE INFORMATION
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MyMathLab Syllabus/Schedule Unit I Unit II Unit III Communication Forums Grades
RESOURCES
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Unit II

Welcome to Week 2 of BBA 2150
Welcome to Week 2 of BBA 2150The Mathematics of Selling: Markups and Markdowns …In our second unit we will calculate the cost and selling price of merchandise based on mark-up and mark-downs using algebraic formulas and percentages that we reviewed in week 1. We will start with converting from decimals to percents and vice versa. With these skills, we will move on to calculating trade and cash discounts, and finally “markups” and “markdowns.”…Unit 2- Important DatesUnit II (Wednesday, November 13, 2019 through Tuesday, November 19, 2019)…Assignments for Week 2–Read the Unit 2 Study Guide–Submit your response to the Unit 2 Discussion Board Question by Saturday, Midnight (Central Time). You will also need to comment on another student’s response by Tuesday, Midnight (Central Time).–Submit the Unit 2 Homework by Tuesday, Midnight (Central Time). The Unit 2 Homework may be accessed and completed through the MyMathLab link located on the course menu.When you click on the unit homework link in MyMathLab, it will bring up a list of questions. You can use the list of questions to navigate through the homework, or you can use the arrows within the homework to move through the assignment.–Submit the Unit 2 Assignment by Tuesday, Midnight (Central Time). Upload your assignment using the link provided. Refer to your course Syllabus for assignment instructions. For detailed information on how to submit your assignment, go to the Submission Instructions page.
Unit II Study Guide
Click the link above to open the unit study guide, which contains this unit’s lesson and reading assignment(s). This information is necessary in order to complete this course.
Unit II Discussion Board
Weight: 2% of course grade Grading Rubric Comment Due: Saturday, 11/16/2019 11:59 PM (CST) Response Due: Tuesday, 11/19/2019 11:59 PM (CST)
Go to Unit II Discussion Board »
Unit II Homework
The Unit II Homework can be accessed and completed through the MyMathLab link located on the Course Menu.
Unit II Assignment
Weight: 10% of course grade Grading Rubric Due: Tuesday, 11/19/2019 11:59 PM (CST)
Instructions
The purpose of this assignment is for you to calculate markups and markdowns on merchandise. Each question requires you to show your work. Click here to access the template for this assignment. Save all of your work to the template before submitting it in Blackboard for grading.This assignment involves solving math problems along with showing the calculation work within a Word document. Click here to access a brief guide for using math symbols within a Word document.

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