MBA 640 Innovation Through Marketing And Technology

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I need help with a Business question. All explanations and answers will be used to help me learn.

Hello, can someone please complete the following 4 questions below for me?

1. Complete Branding Strategies Discussion. Details Below:

I have attached the Slate case file to this email. It provides additional details you will need to inform your work with Carlos Chance, their head of branding. Primarily, we want you to examine the branding strategies of our competitors, as well as any brand extensions and their branding packaging decisions. This report will function as a brand audit that allows us to examine our competitors’ strengths, weaknesses, customer expectations, and our own relative position in the market. These details form the basis of the main branding elements. I met with our CEO, Shanice Watts, and she wanted me to emphasize the following eight categories we would like you to analyze in your report about our two biggest competitors:

brand personality

brand image

brand identity

brand differentiation

brand positioning

brand communication

brand loyalty

brand equity (including financial equity)

To carry out this assignment, you need to understand Slate’s competitors’ brand strategies, their consumers, how to acquire market knowledge through primary and secondary research, and how to use that knowledge to build and support a brand.

Deliverable: To start your research, visit the websites of Slate’s two biggest competitors and review both scholarly and reliable nonscholarly sources to explore their branding decisions. Your research of the two companies should focus on the branding elements discussed in the previous step.

Consult a minimum of two scholarly sources and eight reliable nonscholarly sources (10 total). Make sure that you use reliable, nonscholarly sources such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, Financial Times, theWall Street Journal, and the Harvard Business Review, as well as the UMUC Library databases such as Hoover’s and ABI/INFORM.

In addition, explore the following branding websites for relevant content:

www.adage.com

www.adweek.com

www.brandchannel.com

www.ama.org

www.cmo.com

www.marketingprofs.com

Then proceed to the next step, where you will discuss branding strategy.

2. Complete Reference List. Details Below:

I want you to share the list of references you have been using to research Slate’s competitors.

Deliverable: Provide a reference list derived from your research that has a minimum of two scholarly and eight reliable, nonscholarly sources (10 in all). I suggest using reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune,the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as UMUC Library databases, such as Hoover’s and ABI-Inform.

All sources should be referenced using APA formatting.

3. Complete Brand Analysis Report. Details Below:

Deliverable: Based on your research of the two companies’ brands, write an eight to nine-page report (four pages on each company) that addresses the following branding elements:

brand personality

brand image

brand identity

brand differentiation

brand positioning

brand communication

brand loyalty

brand equity (including financial equity)

As you examine these branding elements, your report should also answer the following questions:

How strong are the companies’ brands in the market?

What are the factors contributing to their strengths and weaknesses?

How are these two brands competing against each other? How strong is their global performance?

How do consumers perceive their brands?

Are there any sub-brands? Are there any brand extensions?

Your report should contain a one-page executive summary (following the cover page) that highlights the most important findings of your analysis. Also include a one-page table in an appendix at the end of the paper that compares the brand elements for the two brands.

Support your work with course readings, scholarly sources, and reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune,the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as UMUC Library databases, such as Hoover’s and ABI-Inform. All sources have to be cited using APA formatting, both within the text and in the reference list.

Your final report to Carlos should be eight to nine pages, excluding cover page, executive summary, the reference list, and appendices. Any graphs, tables, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in size-12 Times New Roman font. The report should be organized using headings and subheadings to improve its readability.

4. Discussion Post. Details Below.

Your analysis should consider both current and potential product users and should address the following questions:

What needs are being met by the product purchase? What are the benefits to the consumers? Make sure that you differentiate between features and benefits; go beyond manifest motives and consider latent motives.

Who is involved in the purchase process? Who are the influencers? Who are the buyers? Who are the end users?

Where are the products sold, and what are the distribution channels?

How often are the products purchased? Is there seasonality to sales?

Deliverable: By the end of Week 1, I need you to produce a six-page preliminary consumer buying behavior report (excluding cover page, reference list, tables, graphs, and exhibits) explaining your findings on consumer needs, wants, and preferences in these markets. Make sure that your report is specific to consumers of ACME’s potential product and not to consumers in general.

Support your work with the course readings and at least two scholarly sources and eight reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as the UMUC Library databases, such as Hoover’s and ABI/INFORM. All sources need to be cited using APA formatting, both within the text and in the reference list. The report should be organized using headings and subheadings to improve its readability.Discussions
Help me study for my Business class. I’m stuck and don’t understand.

JWI 505

WEEK 1

Discussion

Welcome to Business Communications and Executive Presence!

Please introduce yourself to your classmates and professor.
As you consider your course materials for this week, list your top three (3) communication strengths and why you feel these are your strengths. Please watch the video on Panic Attack on Live Television. When you think about the areas of communication you would like to develop more, explain how your inner narrator gets in the way of your ability to communicate well.

https://www.americanexpress.com/en-us/business/trends-and-insights/articles/7-steps-to-developing-your-presence-as-a-leader/

https://www.themuse.com/advice/the-it-factor-how-to-have-executive-presence-in-a-meeting

Response to Classmate (Davis Douglas)

am Davis Douglas and I live in Ontario, Canada. My current role is Director, Consulting Expert with CGI. I am currently working as a Portfolio Director for a top 5 bank in Canada managing their Payments, Cards and ABM portfolios for their subsidiary bank.

In the next 5 years, I see myself as a Vice President of Information Technology or PMO; or starting my own business.

My top three communication strengths are
Being Authentic. I pride myself on being me and not someone else. I have honed my skill by ensuring I am being genuine in my communication. Engaging. Ensuring I am knowledgeable about the topic I am presenting and giving relevant examples has made me confident in what I am communicating. I prepare before the event and take note of the time I have to present and focus on the material, and, if needed, adding some humor. Cohesion and Clarity. I prepare by knowing my audience and ensuring my material is clear and relevant for the target audience. I also take pride in the structure of my presentation and ensure it flows. This also assists in keeping my audience engaged.
My inner narrator gets in the way by telling me I am speaking too fast and I need to slow down to ensure my native accent is not too strong so the audience can understand what I am saying.

Response:

Response to Classmate (Tyrone Wallace)

My name is Tyrone Wallace. I am from Jamaica but now reside in Atlanta, Ga. I enjoy writing short stories and poems about my private life when I find the time in between work, school and watching the Patriots winning ways. My goal for this course is to continue building on my leadership journey by gaining a full understanding of the concepts and lessons we will uncover over the next several weeks. I am excited about implementing those concepts into my professional life as I grow and add value to my organization.

I am looking forward to connecting with you all on the discussion board and to read all your great feedback ad responses.

Top 3 communication strengths.

Confidence – I think and speak in a way that shows I am knowledgeable about what I am saying. I speak on topics that I know, and people usually listen and provide feedback or a response to father the conversion on that topic.

Passionate – being genuine is important to the way I lead my life and that is clear in the way I communicate. I am authentic and honest about the topics I choose to speak on, and if I am not able to display that naturalness about myself, I will not participate.

Direct – being clear in my communication has always been something I tried to work on. Of course, it is tricky because there are so many different personality types. Therefore, it is important to understand the best way to effectively communicate with a specific individual or audience. Nevertheless, as a leader, the goal is to figure it out and ensure the message is clear and gets the point across with as little confusion as possible.

One of my biggest weaknesses is public speaking. The fear and anxiety I experience when speaking to large groups take over and leave me in the most uncomfortable state of mind. That is the area of communication in which I am most affected by that inner voice. It is a constant battle of pros and cons which creates a level of confusion that eventually turns into a lack of confidence.

Response:

WEEK 2

Discussion

Optimize Your Business Writing

Scenario: You are a salesperson, customer service agent, or small business owner. You have received an email from a customer who is very unhappy with a recent interaction with someone from your organization and is threatening to take their business to your competitor.

First, share a few details with your peers about what occurred. Then, draft an email response that will validate their concern, maintain company integrity, and retain their business.

Use the tips below to craft an effective response:
Before you respond, put yourself in the customer’s place to fully understand their complaint or concern Use a clear, descriptive Subject line Use a Salutation suitable for business communication Say “Thank you” for their feedback at the start of the email Apologize (even if you don’t agree or if it was the customer’s fault) Explain what happened truthfully and politely Tell the customer what you will do to help Keep your message succinct, brief, and on topic Use a Closing suitable for business communication
Finally, keep in mind that this task involves important leadership values that constitute Executive Presence: respect for others, the ability to diffuse anger and focus on positive outcomes, showing empathy for another, and the willingness to be candid about an error or poor performance. These values lead to the ability to build trust — the foundation of leadership.

Share with us your strategy for this email and explain how your email will retain them as a customer, applying course materials and/or other resources to further the discussion.

In your responses to peers, discuss what works well in their email message and why, applying course materials and/or other resources to further the discussion. Suggest changes that will make their response more effective as a business communication.

https://skillcrush.com/2014/07/10/5-tips-texting-professionally/

https://services.hbsp.harvard.edu/lti/links/7720BC-PDF-ENG

https://services.hbsp.harvard.edu/lti/links/7772BC-PDF-ENG

WEEK 3

Discussion

Asking the Right Questions

Convincing others to buy into an idea, a product, or an initiative requires listening and communicating effectively. Asking the right questions can help people to open up and to discuss upcoming changes more freely, while understanding that they have a voice in the process.

Scenario: Your company has developed a new initiative or product, or it is introducing a change to technology or personnel that will affect your team and its daily working environment. You are tasked with gathering buy-in from your team, as well as learning if they have any objections to this initiative.

You call a meeting with your team:
Briefly describe the new initiative and why it is important (e.g., a reorganization, a new product, a new technology, etc.) Draft three questions for your team designed to gain buy-in and support for this new initiative
Next, share your communication strategy with us:
How will you know if your questioning was effective? Your team needs to know they have a voice – during this meeting, how did you let them know you are listening to them and that their opinion matters?

https://bigthink.com/think-tank/want-to-lead-learn-to-ask-the-right-questions

JWI 510

WEEK 1

Discussion

Welcome to Leadership in the 21st Century! Please introduce yourself to your classmates and professor.
What is your current role in your organization? Where would you like your career to be in five years? How can you apply Jack’s Leadership Principles to achieve your career goals? Include at least two principles that you find especially relevant, and explain why. Share a few aspects of your non-professional life (family, hobbies, talents, etc.).
https://www.linkedin.com/pulse/more-eyerolls-please-thank-you-very-much-jack-welch/

Response to Classmate (Latika McRay)

My name is Latika McCrary born in raised in Huntsville, AL. I have a Bachelor of Science in Business Administration from Faulkner University. I currently work for a Government Contractor as a Senior Accountant. I have been working in Accounting for over 27 years. I have two Daughters ages 28 and 25. My oldest teaches 3rd grade and my youngest is a RN. I am excited about getting my Master’s. I am looking forward to after graduation, working as a Controller.

I look forward to this class and I wish everyone a great semester…..

Response:

Response to Classmate (Anas Shouman)

My name is Anas Shouman. I am from Jordan and currently living in Saudi Arabia as an expat. I work in a construction chemicals factory in which I recently got a promotion to be the Technical manager.

After five years, I aspire to be a general manager for one of the companies that do believe in listening to people. However, even if I find this opportunity to work with such a company, I am sure I cannot be a successful general manager without having an effective use of candor and differentiation, which I lack right now! In fact, those two principles are my nightmares that I always like to not to deal with them despite knowing and being aware and convinced that any successful business cannot be done without applying those principles, however, this time, I want to face and challenge those nightmares to succeed in my career and reach my goals.

About my non-professional life, I am married and have one son called Ezzuddin (sounds strange to you, I am sure), I like to play table tennis and watch tennis. Roger Federer is the best!

I am looking forward to meeting you all one day.

Response:

WEEK2

Discussion 1

Applying Jack’s 8 Rules of Leadership

In this week’s videos, Jack Welch discusses “What Leaders Do: 8 Essential Rules.”

Share an experience that you have had working in a dysfunctional team. Looking back, how might you have applied at least one of Jack’s Rules to help resolve the issue(s)? Support your answer with information from your DiSC assessment results.

7 Growth Mindset Activities & Exercises for Adults

https://services.hbsp.harvard.edu/lti/links/R0111F-PDF-ENG

Discussion 2

Using the Wall Street Journal menu link, select an article that relates to this week’s readings, videos, and discussions. Briefly explain why you chose the article and how it relates to your leadership journey.

NOTE: Use the “Search” option to narrow your search to relevant topics, or navigate to different sections of the WSJ.

https://services.hbsp.harvard.edu/lti/links/R00204-PDF-ENGHow would you explain the correlation between the amount of corruption in a country and economic development?: nursing assignment help services
I’m stuck on a Business question and need an explanation.

How would you explain the correlation between the amount of corruption in a country and economic development?

Word count required: 700

Atleast 2 references

no plagairism.i need a good tutor in financial managemt for this order kindly provide the best with addequate references usenhavard style: nursing case study help
I need help with a Management question. All explanations and answers will be used to help me learn.

I need a good tutor in financial managemt for this order kindly provide the best with addequate references use havard styleFIND THE FILE ATTACHEDWould you consider implementing an enterprise resource planning (ERP) system, or would you continue to use applications, such as Microsoft Office (e.g., Word, Excel, Access), to manage your business processes?
Can you help me understand this Business question?

When you started your small business, you managed all business processes on your own. Now, your business is expanding and you have hired employees to help. Would you consider implementing an enterprise resource planning (ERP) system, or would you continue to use applications, such as Microsoft Office (e.g., Word, Excel, Access), to manage your business processes? Be sure to explain the reasons behind your choice.

A paragraph is only needed…

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