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Question Description
Review the article and video about Brand Personality.
BrandPersonality is comprised of human characteristics attributed to acompany and its products. Companies develop their brand personalities tomatch the core attributes of their perceived target market. There arefive main types of brand personalities:
Excitement, whichreflects traits such as carefree, spirited and youthful. A technologythat targets younger generations might use these traits.
Sincerity, meaninggenuine, kind, family-oriented and thoughtful. The tire company whoseproduct makes a car safe might position themselves as sincere.
Ruggedness, as in rough, tough, outdoorsy or athletic. Many apparel and sporting-goods companies want to embody these traits.
Competence, meaningsuccessful, accomplished, influential, a leader. An insurance companymay strive to establish itself as the rock consumers can count on.
Sophistication, whichencompasses prestige and elegance. This is the brand identity of manyluxury products, including clothing, jewelry, fine food or drinks.
Choose one (1) of these personalities to discuss.
Choose an example of a brand that fits into this type of brand personality.
Explainhow the brand communicates this personality through their marketing andwhy this an effective method to create a bond with consumers.
Respondto at least two (2) of your classmates’ post with a substantial andthought-provoking response that adds to the discussion. Additional responses are always appreciated and encouraged.
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