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Question Description
Your Assignment
You are a member of the project team receiving this assignment to prepare a report onintroducing a new High End product as directed by the new CEO. Depending on yourcompany’s current strategy and position, you may, decide to support Mr. Harkness’ decision,or oppose it, but you’ll need to back up your choice with a clear argument. Use your currentCapsim report, and relate your argument directly to your selected strategy.
At your first meeting (which was, ugh, at 7:00 AM the following Monday!) your team decidedthe first steps would be:A SWOT analysis, andA break-even analysis (and any other analyses) that supports your recommendation for movingforward with the new product.Oh, and of course, that knock-me-dead name (assuming you choose to move forward)!
What to Hand In
A single word document that contains the following:
– An email to the CEO with your recommendation. This email should be concise yetprovide support for the recommendation. The email does not need to contain allof the details used in the recommendation but should at least reference thedetails. For example, the email can include something like “based on my analyses(see the attached report), the projected time to recoup the costs associated withthe new product is…”.
– A separate report with details supporting your recommendation. At a minimum,the report must contain 1) a SWOT analysis for your company and 2) a break-evenanalysis that supports your recommendation. Additionally, the report shouldinclude any supporting analyses used in your decision making.
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