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Added on: 0000-00-00 00:00:00Order Code: Question Task Id: 0
Internal Code : MAS1004
Marketing Assignment
Case Study
You are now employed as a team of 3 – 4 (max.) marketing consultants to help develop a Marketing Plan for 3M Australia. Your team will need to firstly understand the brand by performing an Environmental analysis (Macro/Micro/Internal environment, SWOT Analysis) and set up objectives & Goals for the next 12 months, then designing the Marketing Mix (4P’s). Your team needs to choose one of 3M current around 4,000 products or one product line to relaunch it with your marketing plan. It is very important that you are able to predict potential problems you might have with re-launching the product. As a team, you are required to pitch your marketing plan to senor Marketing Managers who will choose one plan for the allocated budget. 3M Australia is looking for a creative, practical and fun marketing plan!
1. Objective of the Marketing Plan: Launching a new marketing plan for a product. 3M Australia marketing department looks for a feasible marketing plan of one of their current product. $300,000 is allocated to fund the chosen plan. 3M senior managers will review your plan and listen to your presentations to choose the best plan. Visit website of 3M Australia (http://www.3m.com.au/3M/en_AU/company-au/) to locate your potential choose of product. Your team allowed to choose one product or one product line from Business or Consumer Products. As a marketing team, you choose a best potential product from existing products by researching a market/industry for 3M, should develop a marketing plan for the product. You need to pitch your plan to 3M senior marketing managers to secure a budget. We will compete with other marketing teams for the budget. Only one plan will be selected for the budget and the team will involve in implementing the plan.
Question :
Your team can decide on the marketing mix strategy by looking at the various marketing theories taught this term. The challenge is to think outside the box and create a plan that is feasible for the brand! Your report MUST prove why your product is the best potential for 3M in a situation analysis. You must bring a sample(s) to your class for demonstration in the presentation day.
Uploaded By : Jessica
Posted on : January 06th, 2018
Downloads : 0
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