32557: Enabling Enterprise Information Systems- University of Technology Sydney- IS Evaluation- IT Assignment Help

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Questions:

1. (a) Typically does organizations’ business strategy drive Information Systems strategy or vice versa? Why?
(b) Consider www.midas.com.au. Using a practical hypothetical strategy, outline how Midas can innovatively use Information Systems to reduce Threat of New Entrants and Buyers Power.

2. (a) Discuss what spamming, permission marketing, and viral marketing are when an organization embarks on e-commerce marketing.
(b) Discuss how they are different and in what way they are similar.

3. In a recent interview with CBNC’s Squawk Alley, Salesforce CEO Marc Benioff said Facebook is addictive like cigarettes and should be regulated like big tobacco. He said: “I think that you do it exactly the same way that you regulated the cigarette industry. Here’s a product: Cigarettes. They’re addictive. You know, they’re not good for you…There’s a lot of parallels,”
(a) Do you agree or disagree with the above statement? Why
(b) Conduct a research on the Internet and discuss four negative effects social media sites such as Facebook can have on users’ well-being.

4. (a) What is design thinking?
(b) Using an example of a real-world company’s experience with design thinking, explain whether and why you agree or disagree with the following statement.

5. (a) Explain how an organization may choose between applying business process improvement (BPI) vs. business process reengineering (BPR) to solving a process performance problem.
(b) Explain what is the role of a business process management (BPM) software tool in supporting either BPI or BPR (1 mark). Conduct a search and introduce one BPM software application.

6. (a) Differentiate between blog and wikis.
(b) Why influential people or CEOs (like Bill Gate’s Gatesnotes.com) may use Blogs and not Wikis to share news and developments?

7. Despite benefits of Public Cloud Computing platforms, increasingly organizations are moving away from them.
(a) Explain four fears or concerns organizations may have in adopting Public Cloud services.
(b) Explain how a Private Cloud service can help in overcoming these fears or concerns.

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