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1)The materials to be used to answer the questions are on Canvas, and use of marketing textbooks and journals is recommended.
2)Referencing is required. Your answers should be referenced using Harvard style. In text citations are part of the word count, the bibliography is not.
Question
STP (Segmentation, Targeting and Positioning) in international markets is more complex than in domestic markets. Using STP theory, what are the complexities involved, and how can a marketer minimise the complexities? Use academic theory and practical examples to illustrate your answer.
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