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1,500-words strategic management project
MNE chosen: Cocal Cola (if you think it’s relevant if not ,you can suggest another MNE)
The case study is expected to cover the following themes: (with an introduction and conclusion)
The background information about the company, including the issues related to the history, development, and growth of the company over time.
SWOT analysis
The nature of the company’s business-level strategy (or corporate level strategy)
One/ Two keys functional level strategies.
Organizational Structure
Recommendations. This section should be based on the discussion conducted in the previous sections and highlighting company’s strength and weakness, and if the company is able to sustain its competitive advantage.
The bibliography is not included in the word count.
I uploaded other case study guidelines.
The level of the case study should be university undergraduate year one.
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