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1.
Create the mission, vision and values of BACHI Barcelona
2.
With the information
provided, we need to carry out an internal
analysis based on the evaluation of both the website and any internal
elements mentioned.
·
Describe and explore the competitive advantages and disadvantages
of BACHI regarding its competitors.
·
Identify the tangible resources (physical and
financial), the intangible resources and
the capacities that we have.
·
Prepares a VRIO analysis of the resources of BACHI
Barcelona
·
Conclude the exercise with
a small matrix that reflects the resulting Strengths
and Weaknesses.
3.
Perform an external analysis (macroenvironment
and microenvironment) of the current situation.
·
PEST analysis.
i. 4 elements of the economic structure.
ii. 2 elements of the technological structure.
iii. 2 elements of the political structure.
iv. 2 elements of the social structure.
·
Analysis of the 5 Porter Forces
i. Bargaining power with suppliers.
ii. Power of negotiation of the consumers.
iii. Threat on income of substitute products.
iv. Threat of new competitors.
v. Rivalry among competitors.
·
End the exercise with a
small matrix that reflects the resulting Opportunities
and Threats.
4.
In accordance with the
Weaknesses, Strengths (internal
analysis), Opportunities and Threats
(external analysis), propose the following:
·
Defensive strategy.
·
Offensive strategy.
·
Survival strategy.
·
Reorientation Strategy.
5.
Develop a BSC in the form of a matrix.
6.
Based on the
contribution of Michael Porter, you must propose and justify the following (one
of each):
·
Strategy in Cost
Leadership.
·
Differentiation Strategy.
·
Focus Strategy.
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