Why does each identified problem exist?

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Select a firm (PAYPAL) and complete the project outlined below. Students may use any source of information and must document their references appropriately. The finished product will be an original analysis paper. Students must use current firm- specific and industry-specific accounting data (as of 12/31/2021 if available) as appropriate for the analysis.
Please follow APA guidelines to write the paper (including 12-point Times New Roman font, double-spaced, with 1″ margin on all sides, and page numbers in lower right corner of each page. We are encouraged to access USM resources at the Writing Center in Hattiesburg (http://www.usm.edu/writing-center) or The Learning Commons in Long Beach (https://www.usm.edu/gulfcoast/learning-commons) if needed. Length must be at least 3,000 words excluding title page, table of contents, and references.
Project Outline
1. Situation Analysis (40%)
a. PESTEL Framework (10%)
b. SWOT Analysis (10%)
c. Firm-level trend analysis of five important financial ratios for the local firm and two other
industry competitors. (10%)
d. Identify management problems in focal firm (10%)
i. External environment
1. Consider political, economic, sociocultural, technological, ecological, or legal
factors. Choose two problems from these areas. ii. Internal environment
1. Top management issues? Consider CEO, Executives, Corporate Officers, or Board of Directors. Choose one problem from these areas.
2. Corporate resources and functional areas? Consider corporate culture, organizational structure, operations, marketing, human resources, finance, accounting, information technology, or research and development. Choose one problem from these two areas.
2. Problems and solutions (60%)
a. Why does each identified problem exist?
i. Who are the stakeholders involved in the problem you have identified? (There must be multiple stakeholders involved for a problem to exist)
ii. What are the competing demands? (Involved stakeholders must have competing demands for problems to exist).
b. What is the best solution for each problem?
i. Is the firm pursuing the best solution?
1. If yes, then identify, explain, and defend the firm’s strategic choice. 2. . If yes, then identify, explain, and defend better strategic actions.

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