1Key problem or challenge clearly identified Key problem or challenge clearly ar

1Key problem or challenge clearly identified
Key problem or challenge clearly articulated as THE central issue to be resolved
2 Ability to identify the strategic positioning of the business unit
Correctly identifies both dimensions of the business unit’s strategic positioning (low cost/differentiation/hybrid and narrow/broad scope). Describes the “who”, “what”, “how” questions of competition with accuracy.
3 Ability to identify the corporate level strategy being utilized by the organization
Able to describe with accuracy, detail, and completeness all components of the corporate strategy
4 Ability to articulate strategic recommendations intended to create value given the business unit’s and corporate level strategy
Able to connect value drivers to a business unit’s strategic position and offer complete and detailed activities to strengthen its competitive advantage.
5 Ability to communicate professionally and persuasively in written format
Clarity, conciseness, and word choice contribute positively to creating a very persuasive document. No grammatical errors Business terms are correctly used.

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